WE HAVE DONE SOME EPIC STUFF!
HERE'S A TASTE.
Position MINI as the vehicle of choice and convert sales.
21 YF'cers hosted test drives in MINI vehicles and surveyed potential future MINI buyers. Results were filtered and delivered to MINI in real time.
2000 test drives completed.
481 new and used MINI vehicles sold.
Sign up new customers on the unlocked.me Nedbank platform.
81 Influencers enticed their social media followers to sign up to UNLOCKED.ME in exchange for incentives that no student could resist.
4918 new customers.
Of all unlocked.me marketing efforts undertaken, our campaign delivered the highest rate of return.
Gain brand awareness for the globally refreshed FILA brand.
73% of youth who engaged with the campaign said they would be more likely to buy FILA post-campaign.
2.7M Instagram impressions.
Create brand love moments for NYX PROFESSIONAL MAKEUP.
A sleepover with 10 YF'cers with a passion for make up, hosting a simultaneous live experience; reviewing products, creating content and giving tutorials through social media.
4475 links click through.
Position Converse as the "must have” festival sneaker.
10 YF'cers were kitted out in-store and shared their experience online calling their followers to join the #sneakersridefree movement.
More than 50% of festival attendees wore Converse sneakers.
R500K + spent per annum in-store on sneakers at the official YF'cer backed in-store experience days.